The Commercial Genre
Commercials aren’t just sales pitches.
Your audience already knows you're selling something, and they get sold to constantly, between 4,000 and 10,000 times a day. Let's tell them why they should listen to you out of those thousands. Time and again, we see that people don't buy things, they buy *stories* ... and stories are so much more than words spoken in order with reasonable inflection. There are emotional nuances in a human voice that your audience will instinctively respond to, and carry them through even the most subtle narrative. They will feel a connection to your brand that doesn't come with rote pronunciation. It comes from the voice of an authentic mom, smart neighbor, authority…
Anything can happen in an advertisement. I could potentially be anyone: a mom, that smart neighbor, an authority, a femme fatale, a quirky buddy…sometimes from the same copy! This is why it’s important to find that sweet spot between deep script analysis and being able to take direction quickly and skillfully. Each performance is an opportunity for true collaboration, and I just love that.
Your choice of voice over artist is essential to the success of your project.
I offer more than just "a read".
I bring all of my strange and wonderful life to your work. Do you want that popular "Natural, Conversational Read"? Guess what: I'm all me, folks, whoever else I also am for you. I bring professionalism, reliability, skill and sincerity. I truly believe that an enjoyable environment is the most creative and productive and want you to be glad we're here. And I do it all on your timetable.
is a winning combination. Your audience will know exactly who you are, and why they want to be a part of it.